AW24 takes flight at Baxter&Baxter as we channel the spirit of adventure with our take on utilitarian luxe.
This season our aviation-inspired campaign pays homage to the spirit of adventure and exploration. Defined by an aesthetic that so aptly reflects the changing season, we blend elements of vintage, military and minimalism to create the ultimate take on utilitarian luxe.
The epitome of rugged elegance and a freedom of spirit.
Drawing inspiration from the dynamic nature of flight, its rich heritage and the sleek lines of aircraft, photographer Nick Ilott uses unique angles, a play of light and shadow, and dynamic compositions to land the energy we’re taking into Autumn.
Evoke a yearning for adventure and exploration.
Drawing upon a palette of earthy tones, such as khaki, olive and brown, the collection evokes a sense of freedom and adventure. Our new addition of Sandalwood Noir in 8mm acts as a bold and intentional centrepiece for the campaign. For those seeking a hit of clean minimalism, the Ivory 8mm style will become a new go-to piece. Or, throw in the contrast of the angular accents courtesy of our newest faceted bead profile, available in both moody Gunmetal and rose-pink Rhodonite.
Ready for Take Off?
Embrace new adventures and bold beginnings this season by playing with this unique aesthetic that will take your wrist-stack to new heights.
