With wearability and craft at the forefront, Baxter&Baxter's latest campaign draws from vintage workwear, blending rugged textures, industrial fastenings, and timeworn fades with modern utility.
Think worn-in fabrics, boxy utility jackets, and raw, functional design—workwear, reimagined.
Set in the heart of Charlie Hudson’s Suffolk workshop, the campaign strips things back to the essentials.
Oil-streaked hands tighten bolts. Tools clatter against metal. Machinery hums in the background. A space built for work, where nothing is for show, and everything serves a purpose.
Every piece is crafted with purpose and designed with a raw, industrial edge. Inspired by the function-first ethos of workwear, these accessories are made to pull their sartorial weight.
This campaign is a nod to the makers, the doers—the ones who put in the hours and take pride in what they create. Because style doesn’t have to be delicate. It can be tough. It can be refined.
Ready for Take Off?
Embrace new adventures and bold beginnings this season by playing with this unique aesthetic that will take your wrist-stack to new heights.
